Cart abandonment is the bane of every ecommerce store owner. After spending time, energy and money driving traffic to your site, you watch potential customers drop off at the final hurdle. It’s frustrating, and it directly impacts your conversion rates, customer acquisition costs (CAC), and profit margins.
Cart abandonment rates in ecommerce are shockingly high, with studies reporting that nearly 70% of online shoppers abandon their carts before completing a purchase. That’s a massive amount of lost revenue! While there are many reasons why this happens, such as unexpected fees, complicated checkouts, or slow loading times, one of the biggest hurdles is trust.
Why Trust is a Critical Factor in Ecommerce
Unlike brick-and-mortar stores, where customers can see, touch, and test a product before buying, ecommerce relies heavily on trust. Shoppers must believe that your store is secure, that they’ll receive what they ordered, and that they won’t be left stranded if something goes wrong. Without this trust, even the best product at the best price won’t be enough to close the sale.
In fact, Shopify reports that 19% of online shoppers abandon their carts because they don’t trust the site with their credit card information. Additionally, scams and fraud remain major concerns, with many shoppers opting to abandon a cart rather than risk losing their money.
Even if a transaction is legitimate, customers may still worry about receiving a poor-quality or faulty product. As an online seller, just because you know your products are high quality, doesn’t mean your customers do. Without that in-person shopping experience, they don’t have the same confidence in their purchase.
These trust concerns contribute directly to cart abandonment, driving up CAC and making it harder for businesses to turn a profit.
How Trustap Helps Secure More Sales
Trustap bridges the trust gap by adding a secure, escrow-style checkout option to your store. Instead of immediately transferring funds to the seller, Trustap securely holds the payment until the customer receives their order. Once the buyer confirms that everything is as expected, the funds are released to the seller.
This provides the best of both worlds—the convenience of online shopping with the security of an in-store experience. Buyers can shop with confidence, knowing that their money is safe until they get what they paid for.
The Impact on Conversions, Margins, and Customer Lifetime Value (LTV)
By integrating Trustap, ecommerce stores see:
- Higher Conversion Rates – When customers feel secure, they’re far more likely to complete their purchase.
- Better Margins – Reducing cart abandonment means making the most of your paid traffic, increasing ROI.
- Stronger LTV – When customers have a good experience and trust your store, they’re more likely to return and shop again.
Easy Integration with Your Store
Trustap can be added to Shopify and WooCommerce platforms, making it easy to implement without major changes to your current setup.
Try Trustap and See the Difference
If you’re tired of losing sales at checkout, it’s time to add a trust layer to your store. With Trustap, you can turn hesitant shoppers into confident buyers, boosting conversions and strengthening your brand’s reputation.
Get in touch today and experience the difference trust makes in ecommerce!
