Trustap is pleased to announce its entry into the motor industry, spearheaded by the recent appointment of Eoin Lally as Head of Strategy – Motors. With over 18 years of experience in the automotive and marketplace sectors, Eoin has worked with leading brands such as Auto Trader, Carzone, and CarsIreland, specialising in digital transformation, customer advocacy, and operational excellence.
Eoin’s role will focus on expanding Trustap’s presence in the motor industry, tailoring its innovative transaction solutions to meet the needs of marketplaces, dealerships, and OEMs. This comes as more car buyers (almost 30%) show interest in completing their purchases entirely online, with a further 23% preferring a mix of online convenience and physical touchpoints like test drives.
Commenting on his appointment, Eoin said: “The rise of online car purchasing offers unparalleled convenience and choice, but it also presents challenges for buyers and sellers, particularly around secure payments and deposits. Trustap’s ability to facilitate these transactions securely not only builds trust but also delivers better-qualified leads for dealerships, offering real value in today’s digital-first automotive market.”
Trustap CEO Conor Lyden shared his enthusiasm for Eoin’s appointment, saying, “Eoin’s insight and expertise in the motor industry are invaluable as we deepen our engagement with motor marketplaces, OEMs and dealerships. His background and industry knowledge will drive Trustap’s mission to provide secure, trusted transactions across this sector, addressing critical pain points for our motor partners and their customers.”
Trustap’s entrance into the motor industry marks a significant step forward for the company, as it continues to solve critical challenges associated with high-value transactions. The company’s mission to enable trusted transactions and deposit systems for marketplaces, dealerships and OEMs aligns perfectly with the needs of today’s evolving motor industry. Through an innovative solution, Trustap is set to transform the online vehicle purchasing experience for marketplaces, sellers, and buyers alike.
Learn more about how Trustap benefits the motor industry here.
